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NAB: A Good Time Was Had By All

Did you catch us at NAB? The show surpassed our wildest expectations. Lots of you stopped by our booth in Las Vegas to check in on the latest and greatest, and lots of you were thrilled to preview all the goodies we made available for you. Thanks to everyone who helped make the show an enormous success!

Not only did we demonstrate the brand-spanking-new MusicCue 3.0 digital asset management system, we also put the rumor mill to rest and introduced the new subscription package, which lets you install any of our systems for a low monthly charge. At least 5 music libraries featured our awesome DAM systems at the show, and lots more are lining up to make their music available to you via MusicCue and ServerSound. Stay tuned – we’re preparing an unbelievable offer that includes top name production music and SFX all in one small package.

If you can’t tell, we’re highly excited with the success of NAB and we look forward to seeing you at the next show! If you missed the show, keep reading for up-to-the-minute information about mSoft

Get a Smokin' Deal on Our Systems With Our New Subscription Package

You may have heard rumors about our new, affordable pricing structure, but here it is right from the source: get any mSoft system loaded with the SFX or production music you know and love… starting at $100 a month! No more searching through stacks and racks of CDs or flipping through books to find the perfect tune. Your future is full of production quality digital audio, right at your fingertips no matter where you are in your facility.

Our awesome new subscription service makes our digital asset management systems ever more appealing. The best part is we finance almost everyone! If you’ve been waiting for the right time to buy, this is it. Call us today and find out just how affordable the subscription will be for your facility.

MusicCue 3.0: New Interface, Group Functions, Better Tracking

It’s new. It’s cool. It’s got all the features you always wanted. It’s MusicCue 3.0 and it’s ready for delivery. The latest version of our popular digital asset management system features a brand-new, user-friendly interface based on the familiar directory format made popular by search engines like Google™ and Yahoo™.

The new drill-down format and 4 million cross references makes it simple to find a gem among the 800,000 tracks entrusted to mSoft by the production music industry.

Another powerful advance is the ability to create unlimited groups of libraries the user can access with a single click. For example, users can set libraries grouped by “blanket” and “laser drop” license to narrow searches to libraries under those agreements first, which can lead to real cost savings. Any user can setup and search multiple customized groups of libraries from a group menu.

As always, the whole kit and caboodle is installed onsite via your local area network, and the software at the core of the system has been certified to work with every digital audio and video workstation used worldwide.

“We redesigned the system from the ground up based on comments from existing users to provide expandable capacity and maximum capabilities for the entire industry,” says CEO Amnon Sarig. “Power users love it but even casual users appreciate its speed and straight forward interface. There is nothing new to learn – if you can search the Internet, you will feel right at home with this new system.”

Caterini Subscribes to ServerSound

New York’s Caterini Studios became the first production facility to sign on to mSoft Inc.’s new subscription plan when it accepted delivery of its 250GB ServerSound 3.0 system last month.

Caterini is a five-bay facility that specializes in sound effects for documentaries. With 250 CDs, the company needed a better way to manage its audio library. Flipping through catalogs of effects and then browsing stacks of CDs just didn’t produce the results the company needed.

With ServerSound, Caterini engineers can easily sort, search, demo and track any audio clip from its established library. If the company ever decides to upgrade, or if it just wants to add libraries, it has access to mSoft’s online eOrder system, which facilitates communication between clients and library publishers. Plus, as part of the subscription package, all maintenance and software upgrades are included, so Caterini will never be stuck with old technology.

“The subscription plan makes it simple for every facility to get on board with the easiest, most comprehensive digital asset management system built specifically for the production environment,” says Doug Perkins, VP Sales at mSoft. “Probably the best part for Caterini is that they’re getting something they wanted for several years – something to boost quality – but at a fraction of the cost.”

Caterini’s General Manager Eli Weissman says the system increases the amount and excellence of output. “It really does improve the quality of work we’re able to do.”